39768.fb2 Thank You for Smoking - читать онлайн бесплатно полную версию книги . Страница 8

Thank You for Smoking - читать онлайн бесплатно полную версию книги . Страница 8

6

Nick heard the urgent chirruping on his cellular telephone inside his briefcase when he retrieved it from the greenroom in Oprah's studio, but ignored it. He continued to ignore it on the drive to the airport. The cab driver, half-curious, half-annoyed, finally asked him if he was going to answer it. It pleased Nick to know that BR was going through significant agonies on the other end, so he did not pick up. In the waiting lounge at O'Hare, he did, more because people were staring than because he wanted to put BR out of his misery.

"Five million dollars?" It was BR, all right. Nick put his blood pressure at about 180 over 120. "Are you out of your mind?"

"Probably. It's been a very stressful period for me. But I'm feeling much better now."

"Where in the name of God are we supposed to get five million for, for anti-smoking ads?"

"It's not all that much when you think about it. RJR is spending seventy-five million a year on those stupid dick-nosed camels. You'll probably get a lot of good press out of this."

BR was fulminating, making legal threats, saying they were going to put out the story that he was having a nervous breakdown. On and on. It was very satisfying. In the middle of it, Nick heard BR say to someone, "Who? Oh, Jesus." Then he said to Nick, "It's the Captain on line two."

"Give him my regards."

"Stay on the line." Nick stayed on, not because BR had asked him,but to see what the reaction would be from the most powerful man in Tobacco to the news that an upstart executive VP had just committed his industry to spending some serious money to alienate potential customers.

He waited for over ten minutes. They called his flight, but the people at the gate wouldn't let him on while he was using his cellular telephone.

BR came back on. His voice had changed from open bellowing to ice water squirted through clenched teeth. "He wants to see you." "He does?" Nick said. "What about?"

"How the hell should I know," said BR, hanging up with an emphatic klump.

There were no direct flights to Winston-Salem from Chicago, so he had to fly to Raleigh. On the way there the woman sitting next to him, heavyset, in her late fifties, with hair of a color not found in nature, kept staring at him as he read, out of habit, from his clipping file, an article in Science magazine entitled "Scientific Standards in Epidemiologic Studies of the Menace of Daily Life."

"I knowyou," she said accusingly, as if her inability to identify Nick were his fault.

"You do?"

"Uh-huuh. You're on the television."

Nick heard a stirring from the seat behind. What's this? Celebrity in their midst? "Who is it?" "I knew I'd seen him." "It's whatsis-name, from America's Funniest Home Videos." "What would he be doing going to Raleigh? Anyway, he'd be sitting in First Class." "I'm telling you…"

This happened to Nick fairly often.

"Yes," he said quietly to the lady.

"I knew it!" She slapped the issue of Lear's magazine onto her lap. "Studs."

"Yes. That's right."

"Oh! You must have been so humiliated when she said that you kissed like a fish."

"I was," Nick said. "It was hard."

Taking pity on Nick, she shared her own disappointments in love, in particular those pertaining to her second marriage which was apparently failing. Nick was not good at disengaging himself in these situations. After an hour of sympathetic listening, his neck muscles had hypercontracted into steely knots of tension. He would need a session with Dr. Wheat when he got back. He found himself yearning for a terrorist incident. Fortunately, what the pilot announced as a "severe thunderstorm system" moved in and things got so turbulent inside the cabin that the woman forgot her problems of heart, and left deep fingernail impressions on Nick's left forearm. By the time he checked into the hotel it had been a long day and he was too tired to do anything but drink two beers and eat about four hundred dollars' worth of nuts and pretzels from the minibar.

His room service breakfast arrived and with it the morning paper, the Winston-Salem Tar-Intelligencer. He flipped it open and to his surprise saw his picture on the front page, in color, beneath the fold. The headline read:

Fighting Back: Tobacco Spokeman Rips Government "Health" Official For Manipulating Human Tragedy

The article fairly glowed with praise for his "courage" and "willingness to cut through the cant." They'd even managed to get a sympathetic quote from Robin Williger in which he absolved Nick of personal responsibility for his cancer and said that people ought to take more responsibility for their own lives.

The phone rang, and a businesslike woman's voice announced, "Mr. Naylor? Please hold for Mr. Doak Boykin."

The Captain. Nick sat up. But how did they know where he was staying? There were many hotels in Winston-Salem. He waited. Finally a thin voice came on the line.

"Mister Naylor?"

"Yes sir," Nick said tentatively.

"Ah just wanted personally to say, thank you."

"You did?"

"I thought that government fellow was going to have himself a myocardial infarction right there on national television. Splendidly done, sir, splendid. Are you here in town, do I gather?"

It was a sign of the really powerful that they had no idea where they had reached you on the phone. "Would you lunch with me? They do a tolerable lunch at the Club. Is noon convenient? Wonderful," he said, as if Nick, many levels below him on their food chain, had just given him a reason to go on living. They fought a war over slavery, and yet they were so courteous, southerners.

He bought USA Today in the lobby on his way out. He found it in the "Money" section, front page, below the fold:

Tobacco Companies Plan to Spend $5 Million

ON ANTI-SMOKING CAMPAIGN, SPOKESMAN SAYS

He read. BR flailed in a vortex of neither-confirming-nor-denying. While many details remained to be worked out, yes, the Academy had always been "in the front" of concern about underage smoking and was prepared to spend "significant sums" on a public-service campaign. Yadda, yadda. Jeannette was quoted saying that Mr. Naylor, who had made the remarkable assertion on the Oprah Winfrey show, was unavailable for comment: "We're not sure exactly where he is at this point in time." She made it sound like he was in a bar somewhere.

In the cab on the way to the Tobacco Club, Nick reviewed what he knew about Doak Boykin, which wasn't much. Doak — he was said to have changed the spelling from the more plebeian Doke— Boykin was one of the last great men of tobacco, a legend. Self-made, he had started from nothing and ended with everything. Except, evidently, a son. He had seven daughters: Andy, Tommie, Bobbie, Chris, Donnie, Scotty, and Dave, upon whom the burden of her father's frustrated desire for a male heir had perhaps fallen hardest. It was Doak Boykin who had introduced the whole concept of filters after the first articles started to appear in Reader's Digest with titles like "Cancer by the Carton." (The asbestos filter was a particular brainstorm of his, which was now causing Smoot, Hawking many thousands of billable hours in the Liability courts.) As the articles proliferated and the industry found itself in need of a little more presence in Washington, he had founded the Academy of Tobacco Studies to serve, as its charter stated, as "a clearinghouse of scientific information and an impartial and always honest mediator between the concerns and needs of the American public and the tobacco companies."

The Captain's health was in some question. Rumors abounded. He had collapsed at the Bohemian Grove in California, and had been taken to the hospital in nearby Santa Rosa, where he was rushed into surgery. The young cardiology resident, having been told who his patient was, told the groggy Captain, as he was wheeling him into the OR, that the doctors' nickname for this particular operating room was "Marlboro Country," this being where they usually did the lung cancer surgery. The Captain, convinced he was in the hands of an assassin, tried frantically to signal someone, but the Valium drip had rendered him incapable of coherent speech, and so he was left to flail helplessly and mutely as he was wheeled into the gleaming steel prairies of Marlboro Country. It did not help when he woke up in the recovery room to the news that an anticipated double-bypass had instead required a quadruple-bypass, and that, to boot, an additional discovery of mitral deterioration had required the insertion of a fetal pig's valve into his heart. The Captain, it was said, had left the hospital a rattled man, and had made arrangements that in the event of any further medical problems, he was to be immediately medevacked to Winston-Salem's own Bowman-Gray Medical Center, which had been built entirely with tobacco money. Here he would be safe from further surgical sabotage at the hands of the St. Elsewhere generation.

Nick arrived for lunch at the Tobacco Club a half hour early. It was a massive Greek Revival affair that had been built by the tobacco barons in the 1890s so that they would have a place to get away from their wives. Nick was shown into a small, well-appointed waiting room. The walls were decorated with expensively framed original artwork for various brands of American cigarettes long since gone up in smoke. There was Crocodile, Turkey Red, Duke of Durham, Red Kamel, Mecca, Oasis, Murad — sweet revenge on the old beheader— Yankee Girl, Ramrod ("Mild as a Summer Breeze!"), Cookie Jar ("Mellow, Modern, Mild"), Sweet Caporal, Dog's Head, Hed Kleer ("The Original Eucalyptus Smoke"). What history was here!

Nick sat and smoked in a heavy leather armchair and listened to the tick-tock of the giant grandfather clock.

At one minute to noon the crystal glass swing doors opened and a man of obvious importance walked in, creating a bow-wave of commotion. He was a trim, elegant man in his late sixties, with a David Niven mustache and wavy white hair that suggested a brief, long-ago flirtation with bohemianism. He was not a tall man, but the erect way he carried himself seemed to add several inches. He was gorgeously tailored in a tropical-weight, double-breasted, dark blue pinstripe suit that looked as though it had been sewn onto him at one of those London places like Huntsman or Gieves & Hawkes where you need a social reference from three dukes and a viscount just to get in the door. Pinned to the lapel, Nick noted, was a brightly colored military rosette. The man radiated authority. Porters rushed to relieve him of his hat and silver-tipped cane — did it conceal a sword? — with such solicitude as to suggest that these objects were insupportable burdens. Another porter materialized with a small whisk and began gently to brush the shoulders of the suit. Disencumbered and dusted, this gentleman looked in the direction of the waiting room as a porter inclined to whisper into his ear and to point in Nick's direction.

He turned and strode, smiling, toward Nick with outstretched hand.

"Mister Naylor," he said with delight and a sense of moment, "I am Doak Boykin and I am extremely pleased to meet you."

Faced with such grandeur, Nick mumbled, "Hello, Mr. Boykin."

"Please," the old man said, "call me Captain." Taking Nick's elbow he steered him to the table in the corner.

"Punctuality," he grinned, "is the courtesy of kings. Not many northerners appreciate that." One servant pulled his chair out for him as another swiftly removed the starched white napkin from its place setting and in one graceful motion snapped it open and eased it down onto the Captain's lap.

"Will you join me in a refreshment?" He did not wait for Nick's response. Nothing was said to the waiter, who merely nodded while another momentarily appeared with a tray with two silver cups beaded with condensation and overflowing with crushed ice and fresh sprigs of mint.

"Mud," the Captain said. He sipped, closed his eyes, and let out a little ah.

"Do you know the secret to a really good julep? Crush the mint down onto the ice with your thumb and grind it in. Releases the menthol." He chuckled softly. "Do you know who taught me that?" Nick did not, but he supposed some descendant of Robert E. Lee. "Ferdinand Marcos, president of the Philippines."

Nick waited for elaboration; none came. Another prerogative of the really rich.

"What year were you born, Mister Naylor?" Should he tell him, Call me Nick?

"Nineteen fifty-two, sir."

The Captain smiled and shook his head. "Nineteen fifty-two! Good Lord. Nineteen fifty-two." He took another sip of his julep, crunched down on a chunk of ice, bared his teeth, which were white. "I was in Korea shooting Chinese in nineteen-fifty-two."

"Really," Nick said, unable to think what else to say.

"Today, the Chinese are my best customers. There's the twentieth century for you."

"Seventy percent of adult Chinese males smoke," Nick observed.

"That is correct," the Captain said. "Next time we won't have to shoot so many of'em, will we?"

He sat back in his chair, chuckling. "Will you join me in another?" Another tray appeared with more drinks. What was the protocol? Should Nick drain his first one? He did, spilling ice chunks onto his lap.

"Nineteen fifty-two was a significant year for our business," the Captain continued. "Do you remember what Mr. Churchill said?" The Captain did a growly imitation: " 'It is not the end, or even the beginning of the end. But I believe that it may be the end of the beginning.' Nineteen fifty-two being of course the year the Reader's Digest published that article about the health. aspect." Tobacco executives avoided certain words, like "cancer." "That was, you might say, the end of our beginning."

Lunch was served, much to Nick's relief as he was now woozy with mentholated bourbon. The Captain talked about what the new leadership in Korea meant for the industry. They began with chilled spiced shrimp and moved on to filet mignon and baked potatoes with globs of sour cream. The Captain told the maitre d' that he must never reveal to Mrs. Boykin what he had eaten or, he warned direly, "she'll skin both of us alive." Rich men delight in displaying an exaggerated fear of their wives. They think it humanizes them.

"Yes sir, Captain!" the waiter said, enjoying his part in the conspiracy of silence.

"May I?" Nick said, taking out his pack when the plates were cleared.

"Please, thank you. I'm always so grateful when members of the younger generation smoke." He seemed wistful. "I would join you, but since my recent. experience Mrs. Boykin has become quite vehement on the subject, so I will forgo and forbear, for the sake of domestic tranquillity. My eldest daughter asked me the other day what, at my age, I enjoy, and I told her, 'Voting Republican and being left alone by your mother.' "

Coffee was served. Other club members stopped by their table to pay court to the Captain, who graciously introduced Nick to them.

"The Nick Naylor?" one said, grasping Nick's hand. "Well, I am pleased to meet you, sir. Fine job, fine job!" They made quite a fuss over him. It was all very gratifying. Yes, indeed, this was most pleasant. Nick could see living in Winston-Salem, lunching at the Tobacco Club, not having to apologize or justify his existence all the time. "Tobacco takes care of its own," went the saying. Yes it did, it certainly did.

"I'd say you've made a splendid impression, Nick," the Captain glowed as the last of Nick's admirers had receded. "May I call you Nick? I do not usually engage in diminutives, but in this case I would like to. You remind me just a little bit of myself when I was your age."

"Please," Nick said, embarrassed, "by all means." "You were a television reporter, before?"

Nick flushed. Well, there was no escaping it. It would be in his obituary. It was Naylor who, as a local Washington TV reporter, announced on live television that the President had choked on a piece of meat at a military base and died, causing the stock market to drop 180 points and lose $3 billion worth of value before the White House produced the President, alive. The best he could hope for was to accomplish something else in life that would relegate that to the second paragraph.

"That was a long time ago," Nick said.

The Captain held up his hand. "You don't have to explain it to me. In your shoes I probably would have done the same thing. One does have to seize the day. JJ told me all about it. That's why he hired you. Knew exactly what he was doing."

"He did?"

"Damn right. Whatever else JJ was, and I regret that I had to let him go, he was a student of the human condition. He said to me, 'That boy is going to work his behind off putting this thing behind him, making a new name for himself.' "

"Other than the Three Billion Dollar Man."

"He said something else. He said, 'That boy is going to be one angry young man.' I didn't realize just how angry until I watched you yesterday on that colored woman's show, Obrah. Son, you were magnificent."

"Thank you."

"I was angry, too, when I got back from Korea. Do you know why, Mister Naylor?" "No sir."

"Because I resolved that I would never — ever — again be put in a situation where I had to submit to the authority of incompetent men. I started in the flues and within five years I was a vice president, the youngest vice president in corporate tobacco history. That, sir, is what anger can do for you. Join me in a brandy, won't you."

Once again the drinks materialized out of air, borne on a silver tray. What a club! And the waiters didn't introduce themselves to you by their first name. They were everything waiters should be: subservient, efficient, taciturn.

"Do you enjoy your work, Nick?"

"Yes," Nick said. "It's challenging. As we say around the office, 'If you can do tobacco, you can do anything.' "

The Captain snorted into his snifter. "You know, your generation of tobacco men — and women, I'm always forgetting to add 'and women'—think they have it harder than any generation who came before. You think it all began in nineteen fifty-two. Well, puh!"

Puh?

"It's been going on for almost five hundred years. Does the name Rodrigo de Jerez mean anything to you?" Nick shook his head. "No, I suppose it doesn't. I suppose they don't teach history in the schools anymore, just attitude. Well, for your information, sir, Rodrigo de Jerez went ashore with Christopher Columbus. And he watched the natives 'drink smoke,' as he put it, with their pipes. He brought tobacco back to the Old World with him. Sang its praises high to the frescoed ceilings. Do you know what happened to him? The Spanish Inquisition put him in jail for it. They said it was a 'devilish habit.' You think you have it bad having to deal with the Federal Trade Commission? How would you like to have to state your case before the Spanish Inquisition?" "Well. "

"You bet you would not. Remember that name, Rodrigo de Jerez. You're walking in his footsteps. He was the first tobacco spokesman. I suppose he, too, found it 'challenging.' "

"Uh. "

"Does the name Edwin Proon mean anything to you?" "Prune?"

"God in heaven, the billions of dollars we throw at the public schools. Edwin Proon lived in the Massachusetts Colony in the early 1600s when the Puritan fathers were going around nailing up the first no-smoking signs in the New World. You think you're the first to have to deal with building restrictions and public ordinances? No sir, I do not reckon that you are. Edwin Proon was fighting that battle long ago. They passed a law saying you couldn't smoke in public and 'public' meant anywhere more than one person was present. They put him in the stocks. And when they caught him smoking in the stocks they clamped an iron hood over his face. Do you suppose Edwin Proon found it 'challenging'?"

Fasten your seat belts, Nick thought, we have four hundred more years to go. In detail, the Captain reminded him that America had waged outright war against the "pernicious practice" — in the 1790s, the 1850s, the 1880s. He reminded him that Horace Greeley had called a cigar "a fire at one end and a fool at the other," that Thomas Edison had refused to hire smokers, that in this very century, Americans — and not just women — had actually been arrested for the act of lighting a cigarette. On and on it went until little beads of perspiration appeared on the Captain's forehead, like julep sweat. Finally he stopped and patted his brow with his handkerchief.

"Forgive me. I seem to have this tendency since the operation to get. exercised. By the way, never get sick in California. Least nothing that requires surgery. They don't know the first thing about surgery. There was nothing wrong with me that a little bicarbonate of soda would not have rectified."

They discussed the hypocrisy and villainy of Region 11 politicians. Almost all the anti-smoking ordinances came out of Region 11, California, Reichland of the Health Nazis. What justice was possible when Californians were allowed to determine national health standards?

"You know who Lucy Page Gaston was?" the Captain asked with one of his penetrating, interrogatory stares.

No, Nick did not know who Lucy Page Gaston was.

"She came out of the Temperance Union movement in the 1890s looking for more souls to save. She had six hundred cigarette vendors in Chicago arrested for selling to minors. Founded the Anti-Cigarette League. In 1913 she and some doctor started a clinic where they dragged in poor newspaper boys off the street and swabbed their throats with silver nitrate and told 'em to chew on gentian root whenever they got the urge. Now we got these damned patches. In 1919 she wrote Queen Mary and President Harding and asked them to stop smoking. What crust! Announced she was running for President. In 1924 she was struck down by a streetcar in Chicago coming out of an anti-cigarette meeting. She survived. She died eight months later. Do you know what she died of, Nick?"

"No, sir."

The Captain smiled. "Throat cancer. Do you know what that proves, Nick? It proves that there is a God."

Outside the Club the Captain declared that since it was such a fine spring day he felt like strolling. So they strolled, with the Captain's car following slowly along.

"Tell me," he asked, "what is your opinion of BR?" He added, "Just 'tween us girls."

Suddenly the sidewalk was strewn with large banana peels. "BR," said Nick, "is. my boss."

The Captain gave a little bemused grunt. "Well, I like to think that I'm your boss, son."

Son?

"But I do admire loyalty in a man. I esteem loyalty. I can forgive almost anything in a man if he's loyal." They walked along. He stopped to examine some vines. "We should have the wisteria in three weeks. There's no smell like it. I imagine heaven smells like wisteria. BR's got this notion we ought to start bribing producers in

Hollywood to make their actors smoke. Interesting notion. Year from now we may have a total advertising ban. He thinks this is the way around it. Cheaper, too, probably. We're spending almost a billion dollars a year in advertising now as it is. What do you think?"

"Interesting notion," Nick said simmeringly.

"Yes, I like it quite a bit. Smart man, BR."

"Oh yes. And loyal."

"Glad to hear it. He comes from vending machines, you know. Rough part of our business. You need someone like BR these days. He's good with the Japs. Tough. The Far East is going to be increasingly important to us in the years ahead. That's why I made him an offer would've made Croesus blush. Not that anyone in corporate America has the capacity to blush these days. I did hate to let old JJ go. But, he's got his condominium down in Tarpon Springs right on the eighteenth hole. I suppose they'll be putting me out to stud soon enough. On the other hand," he grunted, "when you own twenty-eight percent of the stock you have the luxury of setting your own timetable. Still, I'm not getting any younger. Sometimes I feel like a Tyrannosaurus rex stumbling through the swamp one step ahead of the glaciers. Do you know," he said with an air of incredulity, "that the scientists are now saying that the dinosaurs died on account of their own flatulence?"

"No," Nick said.

"They're saying all those dinosaur farts going up into the atmosphere created a kind of global warming effect that caused the ice cap to melt." He shook his head. "How do they know such things?"

"Where are the data?"

"That's right. That's right! Do you remember what Finisterre said?"

"Wake up, boys, it's Good Friday, let's go have a few beers?"

"Not that Finisterre. Romulus K. Finisterre. The president. You do remember him? He said, 'The torch is passed to a new generation.' He was talking about my generation. And now the time is coming to pass it to your generation. Are you ready to accept the torch, Nick?"

"Torch?"

"It won't be easy. It's a hostile world out there. I look around and all I see is muzzle flashes. What's more, I see muzzle flashes coming from where our friends sit. I had Jordan in to see me the other day.

That old whore, we put so much money into his campaigns over the years he put his children through college on the surplus. Hell, I couldn't even use my own corporate jet during his last campaign he was so busy using it. And what does he have the crust to tell me, in my own office, if you please? That he has to go along with this excise tax or the White House is going to shut down LaGroan Air Force Base."

Nick had to agree: it was a sorry situation indeed when the Honorable Gentleman from North Carolina, Chairman of the Senate Agriculture Committee, was casting his vote in favor of a two-dollar-a-pack cigarette tax.

"Sometimes I feel like a Colombian drug dealer. The other day, my seven-year-old granddaughter, flesh of flesh of my own loins, says to me, 'Granddaddy, is it true cigarettes are bad for you?' My own granddaughter, whose private education, and horse and everything else is being handsomely provided for by cigarette money!"

The Captain stopped and said, "We got to do something. Something big, smart, and fast. This Hollywood project of BR's. I want you to work on it. And report to me, directly."

"It was BR's idea," Nick said. "I wouldn't want to offend him by taking over his brainstorm."

"Don't you worry about that. I'll handle BR. He seemed to think this gal Jeannette was the person to do it. Thinks the sun rises and sets on her. But I think you're our man." He put his hand on Nick's shoulder. "And I am seldom wrong."

He signaled his driver. They got in. "HQ, Elmore," the Captain told him. "Then take Mr. Naylor here to the airport."

"I need to pick up my bags at the hotel."

"That's already been taken care of, sir," Elmore said. The Captain smiled. "Tobacco takes care of its own."

They pulled up in front of Agglomerated Tobacco. There had been no mention of Nick's five-million-dollar monkey wrench. Nick asked him about it.

The Captain nodded to himself thoughtfully. "That's a significant amount of money, of course. I must say that you do seem to have a penchant for causing extremely large sums of money to be spent." His face darkened, as if a severe emotional system were moving in over it, and for a moment or two Nick thought all bets might be off and he was headed for the unemployment line after all. But then the thunderclouds headed off. The old man chuckled, "Well I don't suppose five million dollars is going to bankrupt us. However, I do not expect to be swept off my feet by the persuasiveness of this particular advertising campaign." He extended his hand. "Thank you for taking the time to visit with me. I will be in touch."

At the airport a chain-link fence automatically parted at the car's approach. The plane, a sleek Gulfstream 5, was waiting, engines whining, with a Sports Illustrated swimsuit issue — quality stewardess smiling at the foot of the stairs. No wonder the chairman of the Senate Finance Committee had developed a thing for it. "Hello," the stewardess said, "pleasure to have you aboahd!" Nick climbed up. His feet sank softly into lush carpeting. There were oil paintings on the bulkheads, the overhead was quilted, the chairs were enormous, like BarcaLoungers, upholstered in creamy leather that absorbed Nick as he sat down. "The Captain says that's his favorite chair in the whole world," said the stewardess. There was fresh fruit on the table next to it, five newspapers that looked like they'd been ironed, and a heavy-stock card that said, welcome aboard, mr. nick naylor of ats, and gave the flight time to Washington along with the airspeed, planned altitude, weather conditions, the temperature in Washington. She leaned over, affording Nick an unavoidable peek into the soft crevasse between her creamy bosoms, from which wafted the most delicate perfume. "If there's anything I can do to make your flight more pleasant, you be sure to let me know, now."