Конкурентная стратегия. Майкл Портер.fb2 Конкурентная стратегия - читать онлайн бесплатно полную версию книги . Страница 442

Конкурентная стратегия - читать онлайн бесплатно полную версию книги . Страница 442

основных источников

ABELL, D. F., AND HAMMOND, J. S. Strategic Market Planning: Problems and Analytical Approaches. Englewood Cliffs, N.J.: Prentice-Hall, 1979.

ABERNATHY, W. J., AND WAYNE, K. "The Limits of the Learning Curve," Harvard Business Review, September/October 1974.

ABERNATHY, W. J. The Productivity Dilemma: Roadblock to Innovation in the Automobile Industry. Baltimore, Md.: Johns Hopkins Press, 1978.

ANDREWS, K. R. The Concept of Corporate Strategy. New York: Dow Jones-Irwin, 1971.

ANSOFF, H. I. "Checklist for Competitive and Competence Profiles." Corporate Strategy, pp. 98-99. New York: McGraw-Hill, 1965.

BROCK, G. The U.S. Computer Industry. Cambridge, Mass.: Ballinger Press, 1975.

BUCHELE, R. "How to Evaluate a Firm." California Management Review, Fall 1962, pp. 5-16.

BUFFA, E. S. Modern Production Management. 4th ed. New York: Wiley, 1973.

BUZZELL, R. D. "Competitive Behavior and Product Life Cycles." In New Ideas for Successful Marketing, edited by John Wright and J. L, Goldstucker, pp.

46-68. Chicago: American Marketing Association, 1966.

BUZZELL, R. D., GALE, В. Т., AND SULTAN, R. G. M. "Market Share—A Key to Profitability." Harvard Business Review, January-February 1975, pp. 97-106.

BUZZELL, R. D., NOURSE, R. M., MATTHEWS, J. В., JR., AND LEVITT, T. Marketing: A Contemporary Analysis. New York: McGraw-Hill, 1972.

450

СПИСОК ОСНОВНЫХ ИСТОЧНИКОВ

CANNON, J. Т. Business Strategy and Policy. New York: Harcourt, Brace and World, 1968.

CATRY, В., AND CHEVALIER, M. "Market Share Strategy and the Product Life Cycle." Journal of Marketing, Vol. 38, October 1974, pp. 29-34.

CHRISTENSEN, C. R, ANDREWS, K. R., AND BOWER, J. L. Business Policy: Text and Cases. Homewood, ILL.: Richard D. Irwin, 1973.

CLIFFORD, D. K., JR. "Leverage in the Product Life Cycle." Dun's Review, May 1965.

COREY, R. Industrial Marketing. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.

Cox, W. E., JR. "Product Life Cycles as Marketing Models." Journal of Business, October 1967, pp. 375-384.

DANIELS, L. Business Information Sources. Berkeley: University of California Press, 1976.

DAY, G. S. "Diagnosing the Product Portfolio." Journal of Marketing, April 1977, pp. 29-38.

D'CRUZ, J. "Quasi-Integration in Raw Material Markets." DBA Dissertation, Harvard Graduate School of Business Administration, 1979.

DEAN, J. "Pricing Policies for New Products." Harvard Business Review, Vol.

28, No. 6, November 1950.

DEUTSCH, M. "The Effect of Motivational Orientation Upon Threat and

Suspicion." Human Relations, 1960, pp. 123-139.

Doz, Y. L. Government Control and Multinational Strategic Management. New York: Praeger, 1979.

. "Strategic Management in Multinational Companies." Sloan Management Review, in press, 1980.

FORBUS, J. L., AND MEHTA, N.T. "Economic Value to the Customer." Staff paper, McKinsey and Company, February 1979.

FORRESTER, J. W. "Advertising: A Problem in Industrial Dynamics." Harvard Business Review, Vol. 37, No. 2, March/April 1959, pp. 100-110.

FOURAKER, L. F., AND SIEGEL, S. Bargaining and Group Decision Making: Experiments in Bilateral Monopoly. New York: McGraw-Hill, 1960.

FRUHAN, W. E., JR. The Fight for Competitive Advantage. Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration,

1972.

. Financial Strategy. Homewood, ILL.: Richard D. Irwin, 1979.

GILMOUR, S. C. "The Divestment Decision Process." DBA Dissertation, Harvard Graduate School of Business Administration, 1973.

HARRIGAN, K. R. "Strategies for Declining Industries." DBA Dissertation»

Harvard Graduate School of Business Administration, 1979.

список основных источников

451

HUNT, M. S. "Competition in the Major Home Appliance Industry."

Ph.D. Dissertation, Harvard University, 1972.

KNICKERBOCKER, F. T. Oligopolistic Reaction and Multinational Enterprise.

Cambridge, Mass.: Division of Research, Harvard Graduate School of

Business Administration, 1973.

KOTLER, P. Marketing Management. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1972.

LEVITT, T. "Exploit the Product Life Cycle." Harvard Business Review, November/December 1965, pp. 81-94.

"The Augmented Product Concept." In The Marketing Mode:

Pathways to Corporate Growth. New York: McGraw-Hill, 1969.